Source: Forbes
One Direction will keep rolling after a controversial video of two of the band’s members smoking marijuana while on tour in Peru hit the internet last week. Since the video made its first appearance last Thursday fans have taken action against the band, going so far as to rip and burn concert tickets to upcoming shows. There have been some rumors suggesting the band could be delayed or not allowed to enter the US with an admission of unlawful conduct, but something to that extreme is taking the law to its fullest extent and unlikely to become a reality.
Still, the outrage of many fans is a reality, but the average ticket price on the secondary market hasn’t suffered quite as much as their reputation this past week. According to TiqIQ, One Direction tickets across the “Where We Are” World Tour has a current average of $232.98, just 2.8% lower than their mid-May average of $239.72.
The five-piece pop group will continue to prepare for their North American tour amidst a media firestorm as they are scheduled to play 30 dates from August to October this year. Their most expensive show is currently their September 13 stop at the Rose Bowl in Pasadena, California. The average price is currently $480.22, 106% above tour average, with a get-in price of $89. The band’s least expensive show will be at Lincoln Financial Field in Philadelphia August 14, which currently has an average price of $138.51, 40.5% below tour average, with a get-in price of $33.
The 30-date stadium tour through North America will begin August 1 when the band travels into Canada to play the Rogers Centre in Toronto before entering the US August 4 at MetLife Stadium. The current average price for the opening show of their North American leg of tour at the Rogers Centre is $295, 26.6% above tour average, with get-in prices starting at $77. The tour will end at Sun Life Stadium in Miami on October 5 and has an average price of $280, 20.1% above tour average, with a get-in price of $51.
One Direction currently has just eight North American dates that fall under their current tour average of $232.98. Three consecutive early August dates at Foxboro’s Gillette Stadium currently see underwhelming ticket averages while five consecutive dates the following week at Philadelphia’s Lincoln Financial Field, Detroit’s Ford Field and Nashville’s LP Field will also see below tour average prices.
One Direction fans can rip and burn all the tickets they want, but it won’t seem to hurt secondary prices for the band’s upcoming North American leg of their “Where We Are” Tour. The British pop stars will continue to maneuver through outrage from fans and media alike but can find some solace in a similar amount of demand to see them live in concert this summer and fall.
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